OUR CONSULTING SERVICES
OUR CONSULTING SERVICES
site selection
Every great car wash starts with one fundamental principle: location, location, location.
Irvine Advisory Group, a team of experienced car wash consultants, has been paid just as often to say "no" as to say "yes." Knowing when not to move forward has saved clients millions of dollars and years of lost time. Our site selection process blends data-driven analysis with real-world experience. It is as much an art as it is a science.
Considering the millions typically invested in land acquisition, development, and construction, (including equipment and marketing), the value of a professional site assessment cannot be overstated.
Typical Engagement
Site Assessment: $10,000 – $25,000+
Includes:
- On-site job walk and physical evaluation of the facilities and equipment
- Analysis of the surrounding 3-5 mile trade area
- Comprehensive competitive landscape review and personal observation of every facility
- Feasibility study including using a host of AI development tools, demographics, traffic counts, population trends and proprietary forecasting systems
Each assessment is customized to the client’s operating model. Most engagements focus on express exterior, flex-service, and hybrid formats.
*Travel-related expenses are additional.
site selection
Every great car wash starts with one fundamental principle: location, location, location.
Irvine Advisory Group, a team of experienced car wash consultants, has been paid just as often to say "no" as to say "yes." Knowing when not to move forward has saved clients millions of dollars and years of lost time. Our site selection process blends data-driven analysis with real-world experience. It is as much an art as it is a science.
Considering the millions typically invested in land acquisition, development, and construction, (including equipment and marketing), the value of a professional site assessment cannot be overstated.
Typical Engagement
Site Assessment: $10,000 – $25,000+
Includes:
- On-site job walk and physical evaluation of the facilities and equipment
- Analysis of the surrounding 3-5 mile trade area
- Comprehensive competitive landscape review and personal observation of every facility
- Feasibility study including using a host of AI development tools, demographics, traffic counts, population trends and proprietary forecasting systems
Each assessment is customized to the client’s operating model. Most engagements focus on express exterior, flex-service, and hybrid formats.
*Travel-related expenses are additional.
Marketing Solutions
Car wash marketing is complex and highly site-specific. Every engagement is a custom, multi-step strategy built around the operation, market conditions, and business objectives
We have consistently met and exceeded the challenges presented by even the most competitive markets. Leveraging best-in-class industry resources and partners, we develop comprehensive marketing plans designed to drive volume, build loyalty, and maximize long-term value.
Typical Engagement
Marketing Plan: $7,500 – $100,000+
Some plans involve third-party participation with our team at Brink Results and may require 6–12 months to fully execute.
*Travel-related expenses are additional
Marketing Solutions
Car wash marketing is complex and highly site-specific. Every engagement is a custom, multi-step strategy built around the operation, market conditions, and business objectives
We have consistently met and exceeded the challenges presented by even the most competitive markets. Leveraging best-in-class industry resources and partners, we develop comprehensive marketing plans designed to drive volume, build loyalty, and maximize long-term value.
Typical Engagement
Marketing Plan: $7,500 – $100,000+
Some plans involve third-party participation with our team at Brink Results and may require 6–12 months to fully execute.
*Travel-related expenses are additional
Pricing Matrix & Product Strategy
We do not want you leaving money on the table.
As experienced car wash consultants, we will show you how to optimize pricing and product structure to maximize profitability while enhancing customer value. You will quickly see why subscription membership plans are now the cornerstone of successful express car wash operations and why they are highly valued by both customers and investors.
Throughout our time together, you will hear this often: "These strategies are both an art and a science." You will benefit from both.
Typical Engagement
Pricing & Product Plan (stand-alone): $5,000+
(Included with Site Selection engagements above)
Includes:
- Retail and membership pricing tiers
- Conceptual menu boards
- Product descriptions designed to maximize customer capture and upsell
We also review sales systems and training programs, which may involve our national partners.
*Travel-related expenses are additional
Pricing Matrix & Product Strategy
We do not want you leaving money on the table.
As experienced car wash consultants, we will show you how to optimize pricing and product structure to maximize profitability while enhancing customer value. You will quickly see why subscription membership plans are now the cornerstone of successful express car wash operations and why they are highly valued by both customers and investors.
Throughout our time together, you will hear this often: "These strategies are both an art and a science." You will benefit from both.
Typical Engagement
Pricing & Product Plan (stand-alone): $5,000+
(Included with Site Selection engagements above)
Includes:
- Retail and membership pricing tiers
- Conceptual menu boards
- Product descriptions designed to maximize customer capture and upsell
We also review sales systems and training programs, which may involve our national partners.
*Travel-related expenses are additional
Equipment, Technology & Chemistry Solutions
WHY CHOOSE US
National equipment manufacturers and local distributors actively compete for our clients’ business, working closely with our car wash consulting team. We leverage these relationships to negotiate best-in-class pricing and terms, ensuring you receive maximum value.
In many cases, the exclusive discounts secured through our relationships offset or fully cover our consulting fees.
Our direct involvement ensures:
- Optimized tunnel and back-room layouts
- Seamless integration of equipment, chemistry, and technology
- Designs that complement operations and maximize profit potential
Solutions are developed using leading manufacturers and, when appropriate, blended across multiple providers to achieve the best overall outcome.
WHERE we HELP YOU WIN
Turnkey solutions across all consulting categories include exclusive access to our national car wash advisory network of:
- Industry consultants and trainers
- Equipment manufacturers and distributors
- National installation companies
- Chemical and technology providers
Equipment, Technology & Chemistry Solutions
WHY CHOOSE US
National equipment manufacturers and local distributors actively compete for our clients’ business, working closely with our car wash consulting team. We leverage these relationships to negotiate best-in-class pricing and terms, ensuring you receive maximum value.
In many cases, the exclusive discounts secured through our relationships offset or fully cover our consulting fees.
Our direct involvement ensures:
- Optimized tunnel and back-room layouts
- Seamless integration of equipment, chemistry, and technology
- Designs that complement operations and maximize profit potential
Solutions are developed using leading manufacturers and, when appropriate, blended across multiple providers to achieve the best overall outcome.
WHERE we HELP YOU WIN
Turnkey solutions across all consulting categories include exclusive access to our national car wash advisory network of:
- Industry consultants and trainers
- Equipment manufacturers and distributors
- National installation companies
- Chemical and technology providers
Equipment, Technology & Chemistry Solutions
WHY CHOOSE US
National equipment manufacturers and local distributors actively compete for our clients’ business, working closely with our car wash consulting team. We leverage these relationships to negotiate best-in-class pricing and terms, ensuring you receive maximum value.
In many cases, the exclusive discounts secured through our relationships offset or fully cover our consulting fees.
Our direct involvement ensures:
- Optimized tunnel and back-room layouts
- Seamless integration of equipment, chemistry, and technology
- Designs that complement operations and maximize profit potential
Solutions are developed using leading manufacturers and, when appropriate, blended across multiple providers to achieve the best overall outcome.
WHERE we HELP YOU WIN
Turnkey solutions across all consulting categories include exclusive access to our national car wash advisory network of:
- Industry consultants and trainers
- Equipment manufacturers and distributors
- National installation companies
- Chemical and technology providers
General Consulting Fees
Hourly Rate: $500/hour
Retainer: $5,000 (minimum) to $25,000
Minimum Out-of-Town Daily Rate: $2,750 per day
*Special rates are available to local investors and owner-operators (California only)
Ready to Take Your Car Wash to the Next Level?
Whether you are buying, building, or scaling, our car wash consultants bring the expertise to help you make confident decisions and build a more profitable business.
We’ll respond within 24 hours with clear next steps.
Ready to Take Your Car Wash to the Next Level?
Whether you are buying, building, or scaling, our car wash consultants bring the expertise to help you make confident decisions and build a more profitable business.
We’ll respond within 24 hours with clear next steps.